At American Warehouse Inc., we understand the importance of a proactive and responsive approach to ensure our clients’ success. This rings especially true for our valued partner, Sonic Technology, led by CEO Will Robertson.

The Challenge:


Sonic Technology, operating in an industry where warehousing intricacies are part of the daily landscape, sought a partner capable of navigating challenges with a problem-solving mindset. Will Robertson recognized the need for adaptability in a rapidly changing environment.

A smiling elderly woman wearing earphones, holding a magazine indoors.

The Solution:

Enter American Warehouse Inc., a full-service 3PL warehousing facility committed to excellence. Led by our dedicated team, we pride ourselves on a responsive approach and a genuine willingness to collaborate. Robertson noted our excellent approach, acknowledging our commitment to working seamlessly with clients during challenging situations.

A person holding a yellow insect vacuum near a window.

A Collaborative Approach:


As two problem-solving-oriented entities, Sonic Technology and American Warehouse Inc. joined forces not merely to address issues but to proactively work through them. Our partnership extends beyond the transactional; it is a collaboration built on shared values and a commitment to overcoming obstacles together.

Three people, including an elderly couple and a child, smiling around a dining table.

Resilience in Action:

In challenging times, the collaboration between Sonic Technology and American Warehouse Inc. showcased resilience and adaptability. Together, we navigated obstacles, ensuring that challenges became stepping stones rather than stumbling blocks. This collaborative effort not only preserved the integrity of the logistics chain but also propelled both businesses forward.

Two SuperEar personal sound amplifiers, one rechargeable and one standard model.

Will Robertson, CEO of
Sonic Technology:


“Rick and American Warehouse’s approach to warehousing and distribution challenges is excellent – very responsive and willing to work with the situation. As two problem-solving oriented businesses, they worked together with us to ensure both businesses kept moving forward during tough times.”

An elderly couple cuddling and smiling while reading a book together.

Ready to be our next success story?


If you’re a business looking to grow in North America, American Warehouse can help you get there. We’ll create solutions that fit your needs and help you grow efficiently, reaching more customers and selling through different channels.

Request a quote or complete our Contact Form today, and our logistics experts will create a customized solution to suit your needs.