Archive for ‘Market penetration’

Partner Spotlight: Knickerbockers American Manufacturing

Monday, February 12th, 2018

Knickerbocker Bed FramesKnickerbocker, an American manufacturer of high-quality bed frames and bedding support systems, has been family-owned and operated for 100 years. Brothers Jacob and Lazar are 4th generation operators of the family business. They accredit their success to innovative, patented products, quality of craftsmanship and customer service. They are also the only bed frame manufacturer that still manufacturers all their products here in the USA.

When it comes a bed frame, Jacob recognizes that it’s not an item that people think about too often; “it’s usually when they stub their toe, or it breaks.” Few realize the importance of how a foundation affects the quality and performance of their mattress set. By providing innovative bedding support products, Knickerbocker has redefined the category to provide their customers with the lasting support they need.

Knickerbocker manufacturers all of their products in their New Jersey facility, but sells to mattress and furniture stores throughout the United States. Their products travel by rail freight to various distribution centers across the country.

Their supply chain network spans far and wide, but reaching some of their customers proved a challenge. In particular, the distance from their Texas distribution center to their Pacific Northwest customers put them at a disadvantage to serve retailers in Oregon and Washington. After hearing from their customers along the west coast that they required next-day service, Knickerbocker sought out a west coast logistics partner.

When Knickerbocker met with American Warehouse, it was an instant connection. According to Jacob, he found an organized and diligent staff at American Warehouse. With accurate inbound and outbound tracking, they felt assured their deliveries would be accurate and on-time. American Warehouse understood Knickerbocker’s business needs and quickly became a valuable extension of the team. As a result of the partnership and their presence in the northwest, orders in Oregon, Washington and Idaho are up 100%. Expanding their network of logistics support with another regional warehouse allowed Knickerbocker to better serve its customers, and with it generated a significant increase in orders.

Wishing to respond to customer demands, Knickerbocker set out to find a warehousing and distribution partner in the Pacific Northwest. Finding the right solution in American Warehouse, has allowed them to better serve retailers while reducing the worry associated with expanding the supply chain, and growing their business as a result.

To learn more about how American Warehouse can help you solve your logistical challenges, contact us today!


Why 3PL – Market Penetration, Profits, Customer Satisfaction

Tuesday, March 21st, 2017

 

3PL the Right Logistics Move

One of the biggest headaches for companies that sell physical products to consumers is logistics. In the beginning, it can be easy to fill, ship and track shipments. However, as businesses grow, they will often discover that keeping accurate inventory of all of their merchandise becomes a time-consuming process. Outsourcing to a third-party logistics (3PL) company is a great way for manufacturers, retailers, startups and SMB’s to focus less on logistics and more on core business functions that contribute to growing their profits. Using a 3PL delivers a range of benefits including saving time and labor costs, reduced capital expense, increased flexibility and access to the latest supply chain technologies.

Many businesses benefit by outsourcing their logistics to a 3PL. Are you a small to medium business that is looking to expand to a new market? Maybe you’re a startup and might have limited resources after product development and marketing. Do you have multiple locations and need to move products in an omni-channel environment? If you answered yes to any of these, outsourcing to a 3PL is a great solution.

Outsourcing to a 3rd party logistics company allows you to expand to new markets without making commitments for warehousing costs. If the budget is tied up in product development, freight, sales and IT, it can be difficult to pay for warehousing technologies such as warehouse management systems (WMS), enterprise resource planning (ERP) systems, radio frequency identification (RFID) and more. Using a 3PL will allow you access to the latest warehouse technologies and provide updates on resource supplies, product locations and real-time inventory stock levels.

Partnering with a 3PL will lower your costs, allow one to purchase supplies in bulk and distribute products across multiple locations or omni-channel environments. Are you a multiple location business? Perhaps you’re thinking about opening up your business in multiple markets. Do you sell your products online? Outsourcing allows you to centralize the supply chain and keep track of merchandise so you can focus time on product development and reaching your sales goals. A 3PL will also allow you to perform your business operations in a smaller footprint allowing the allocation of rent money for other investments.

3PL services are great for start-ups. Streamlining logistics lets you to channel expenditures and resources to business development, sales and marketing. Let the 3PL focus on getting your products to the consumer allowing you to focus on getting the word out and delivering exceptional service — ensuring a great customer experience.

The decision to build a partnership with a local 3PL gives your business protection against seasonal spikes. Is your business affected by seasonal trends? Partnering with a 3PL will allow you to stock and purchase materials in bulk or store product until it is needed. Using a local 3PL will ensure that products are always ready to ship giving your consumer shorter lead times and edge over the competition.

Of course, every business has unique needs. For more information, contact American Warehouse to see if partnering with a 3PL is the right move for your logistics needs.


ABBLighting Expands To Second Warehouse Location

Thursday, November 10th, 2016

 

Above All Lighting

ABBLighting, manufacturer of indoor and outdoor LED lighting products, has recently expanded to include a new warehouse location on the West Coast. Just a few miles south of Portland, the second ABBLighting warehouse is based in Milwaukie, Oregon and will allow for shorter lead times for customers locally as well as west of Mississippi. ABBLighting’s western warehouse will be stocking a growing number of products, beginning with their “A” items. ABBLighting’s product line will be fully represented in the West by the end of the year. Along with shipping, will-call is also available for local ABBLighting customers during regular business hours.

“The addition of a new ABBLighting warehouse in the West will allow us to better serve all of our western customers.”

– Bob Kilburn, Western Regional Sales Manager

ABBLighting’s main distribution warehouse, sales office and showroom is located in Toms River, New Jersey. With a warehouse location on each coast, ABBLighting can continue to give the highest-quality service for which ABBLighting has become known. By utilizing dual warehouses, ABBLighting’s supply chain in its entirety will be shortened. While outbound product going to the West will have noticeably shorter freight times, the western warehouse will also have an impact on inbound freight with shorter lead times on containers shipping to their Oregon warehouse.